Understand Your Earned Media Public

Get to know your target audience. Get access to viewing-, business-, engagement- and demographic data from millions of earned media sites. Use publisher-level and article-level data to strengthen your communications strategy.

Link Your PR to Your Business Successes

Tailor your PR stats to your KPIs and easily reveal how your earned media has generated your website traffic, inbound leads, conversions and many more stats.  

Retarget Your Earned Media Audience

Include earned and paid media. The platform makes it possible to contextually capture and establish custom audiences based on earned media consumption. Execute ready-made programmatic advertising campaigns and store campaign performance data in an interactive, customizable dashboard. 

We all intuitively understand the power of earned media, but Cision helps us prove it. We've seen great results using Cision Impact to identify and retarget earned media audiences. Edelman's Performance Communications clients experience 3-5x higher click-through rates (CTRs) and generate up to 12x more return on ad spend (ROAS) by reaching incremental, high-quality audiences for paid activation.

Megan Tweed

Head of Performance Communications at Edelman

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